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Why you’re struggling to sell your home Part 1

By Rikki Cook

Owning a home that’s been sitting on the market for months or even years can be a frustrating experience. Unfortunately, these things happen in residential real estate. But that doesn’t mean there’s nothing else you can do to encourage a buyer to put down an offer.

Here are a few reasons your home might not be selling:

There’s too much “you” there

You’ve spent years creating a space that feels like home for you and your family. And while there is absolutely nothing wrong with that if you’re planning on staying in the house, you should reassess once it goes on the market.

Start with personal effects. Your affinity for collecting knick knacks in the kitchen might make the space look cluttered, while a room that is painted in bright or odd colours can distract buyers from the layout and size. Once you decide to sell your home, you should consider paring down your personal style.

Buyers are going to walk through your house trying to imagine their own furniture and art decorating the space. The more decor that’s currently in the home, the harder that becomes. Consider removing extraneous decor and repainting any bright colours to a more neutral tone.

Poor-quality pictures

Most Australians start their home-buying process online. That means browsing through dozens of listings and skimming through photos to see if the home is worth seeing in person. Unfortunately, pictures that fail to leave an impression on potential buyers may mean they never take the next step.

Luckily, even non-professional photographers have access to a quality camera in their smartphone. Make sure you take photos of every room from an angle that gives an honest idea of the size and shape. Don’t forget to take several pictures in the kitchen, which is always a major selling point.

Be sure your house is clean and tidy before snapping pictures, and consider rearranging furniture if a room feels particularly cluttered. If you simply don’t have an eye to capture the space, bringing in a professional photographer may be a smart option.

Look out for Part 2 in next weeks post!

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